I’ve been in the game a good few years now, as a social media manager freelance, in-house and in agencies.
There’s a couple of things that I’ve noticed working with all of these amazing businesses, a few sticking points that need addressing. This is by no means an attack on anyone, it’s simply an observation that I think could help both parties get the best work possible.
Why hire a social media manager?
Let’s start addressing some of the reasons why you might consider hiring a social media manager, either for your business or as a VA.
Many businesses look for social media managers because they simply don’t have the time to post or they are unsure of how to get more people to follow them. Social media managers are here to make your life easier, free up more time and get you active on social media, however they are not here to completely build your brand for you.
Too many times businesses haven’t got their branding and tone sorted before hiring a social media manager and this can waste a lot of time and money.
A social media manager relies heavily on branding and tone of voice, something that really needs to come from the business itself. We can advise on how to reach your ideal audience, but if you don’t know how to talk to your audience or who they are, how is your social media manager supposed to?
Creating content for social media
It’s all well and good telling your social media manager what you want to post and what audience you want to target, but without content, you are floating in the abyss of the social media world.
We need content in order to engage and create awareness for your business and often that needs to be lead by you. We, again, can advise on the type of content that needs to be created and what would be best, but if the social manager is not in-house, they are relying on you to give them what they need.
Ensure you know exactly what you want to say to your audience and how you want to say it before even attempting to be seen on social media. If needed, ask your social manager if they can create a social strategy for you, based off an in-depth brief about your brand and your business goals.
13 ways to work with a social media manager
To help you make the most out of your social media manager, here are 13 different ways you can work and get the most out of them.
- Ensure you have a well defined audience – your social manager can help with this if you’re a little unsure as to which platforms to find them on.
- Know what you want your social media content to achieve for your business.
- Ensure you check in with your social media manager at least once a month to update them on the business.
- Know what you want to achieve from social media – e.g. traffic, awareness, sign-ups, engagement and focus on one at a time!
- Don’t expect the moon – social media is a marathon not a sprint
- Listen to the advice and recommendations from your social manager – if they say something is a waste of your time and money, it probably is.
- Be crystal clear on how much involvement they are to have with your audience – e.g. are they allowed to reply to customers? Are they allowed to post on your behalf without sign-off?
- Ask your social media person for a strategy and ask as many questions as possible!
- Be open and honest with them about what works and what doesn’t – a social media manager would much rather hear the cold hard truth and do amazing work, then keep getting it wrong time and time again.
- Be realistic about time-frames – there is a reason why you don’t have time for social media, it’s time consuming. Don’t forget that when asking for things from your social media manager.
- Don’t focus on follower numbers – it’s an outdated metric of success. With so many robots and spam accounts, your follower numbers mean nothing anymore. Focus on organic and authentic engagement instead.
- Understand the role social media has to play in your wider marketing efforts – be open with your social person about what other marketing you are doing that social could support.
- Use social media as a communication tool between you and your audience – it is about being social and engaging with your audience, not pushing your sales in their face.
To find out how I can help you create the perfect social media strategy and start to build your business’ social accounts, click here!