I remember the good old days when I would sit under the skylight in my dad’s house to film videos for my beauty YouTube channel. I loved that channel, it’s actually still going believe it or not! But I wanted to chat you through how to create a YouTube channel for you and your business!
Having a YouTube channel is a lot of work, there’s no ifs, ands or buts about that. It takes a lot of time and effort to create good quality videos, edit them and throw em’ up on YouTube, but that doesn’t mean it shouldn’t be considered.
My one true love is video, I can sit for hours watching landscape videos on Vimeo and if there’s a video of a product on an e-commerce site, I’m around 80% more likely to buy it, because you have distracted me with moving images.
Luckily for me, I filmed a little video all by myself, all about this very topic! How fortunate for us all!
What should you think about before publishing your first video
There are many things you should think about before pressing publish on that very first video you’ve been working on for forty days and forty nights. The main being the name and focus of your channel.
In order to gain loyal subscribers, your channel should have a catchy name that is easy to remember when users are typing it into their search bars. You should also have a clear theme, whether that is art, short films, photography or maybe just a lifestyle/vlogging channel. A clear theme gives your viewers an idea of the type of content they can expect and help them make a decision as to whether you’re worth following!
Also, have a think about what the topics of your videos will be. If you’re using YouTube as a promotional marketing tool for your business, then think about the questions your customers have and how you could answer them in a video. If you’re just doing it for the top bants, then have a think about what you would enjoy watching and how long you watch YouTube videos for, to get a better idea of running time.
All these points will give you the perfect idea as to what videos to start dreaming up!
Create your channel art
Now you know what your channel is going to be about, it’s time to get your design hat on. Make sure to get your channel art done and dusted, you can use programs such as Canva for this kind of thing.
Make sure it’s not too busy and gives visitors a clear idea of the tone and target audience. For example, if you go to my YouTube channel, you’ll see that it’s a fun little cartoon office with pastel colours throughout. This is to show that my audience is predominantly female, I do videos about business and online stuff and I don’t take myself too seriously!
Fill in your biography
YouTube optimisation is a thing people! Make sure you are including keywords into your channel’s biography section, in order for your channel to pop up in search results. So many people leave this blank or put a simple sentence and they are massively missing out on an easy way to optimise their channel for YouTube searches.
Set your defaults
To save you bucket loads of time, make sure to set your channel defaults. This section is so you can include important information in every video you upload, without you having to put the same stuff in manually time and time again.
This can be stuff like your website address or social media links, all listed in the video’s description. You know when you watch a video and the description has all the deets, where to find out more, links to the Twitter account la dee da dee da? Well, I bet you that is all done through channel defaults, cause ain’t nobody got time for that!
Publish your first video
Publishing a video really couldn’t be easier. Simply press the upload button and you’re on your way. Make sure to fill out your title, description, and tags and if you’re really feeling sexy, why not add a cheeky end card to encourage people to watch more of your videos?
Market the crap out of it!
Now that your masterpiece is online for the world to rest its beady little eyes on, you can just walk away as it gets billions of views!… SAID NO ONE EVER!
It may seem like all these big YouTubers went viral overnight, but the truth is, they worked damn hard to promote themselves in the early days of YouTube. This meant getting on social media and chatting to their subscribers, asking questions within the video and interacting with comments, teaming up for collaborations with other YouTube stars.
Having a YouTube channel is like trying to flog any other kind of product, you have to sell it to people who may not even know it’s there.
There are so many people uploading to YouTube these days, that if you don’t start shouting in the crowd, nobody is going to hear you. You need to get pushy, message people who you think might be interested in your content and generally just shout loud and proud about your new creation!
If you’re still on the fence as to whether to open the pandora’s box that is YouTube, don’t you worry, it’s all going to be fine and your YouTube channel is going to be awesome!
Want me to take a look and offer some YouTube tips for free on your channel? Just comment your URL below and I’ll take a little look!