Way back in 2015, I filmed a little video as a guide to Twitter ads over on YouTube and little did I know, it would gain traction and become my most watched video ever, whaaat?!
Now, after much demand, I’ve filmed an updated version of that video. It’s been nearly 3 years and a lot has changed over on Twitter ads manager. That’s why I wanted to go through the backend of Twitter ads one more time, to make sure everyone is up to date!
What does the video cover?
You may be wondering what this amazing and awesome video actually covers. Well, I wanted to give people a detailed overview of creating a Twitter ad, so I’ve gone through making an ad from beginning to end.
Setting up a campaign
I show you how to create a campaign, talking you through choosing your campaign objective and how to set your budget for that particular campaign. This includes naming it correctly, choosing a sensible budget and choosing one of the suggested objectives.
Managing the creative aspect of your ads
From creating a brand new tweet to promote or choosing previous tweets, I talk you through how to create the perfect looking ad. We take a look at copy, using website cards, A/B testing and also where to place your ads on Twitter’s many ad networks.
Honing your targeting to make your ads worth it
Many people are a bit flippant when it comes to targeting, they basically just target every Tom, Dick and Harry and hope that one of them will want to buy from them. This is not the way to do it guys!
Making sure you are specific and targeted with your Twitter ad audience targeting, could be the deciding factor as to whether your ads have any value.
I give you a rundown of how to target your ads using Twitter’s extensive targeting options and a few sneaky ways you can piggyback off your main competitors!
So what will I actually learn from watching the video?
Once you’ve reached the end of the super awesome, amazingly produced video, you’ll have a better understanding of how and why you create Twitter ads, how you can reach the perfect audience and how to create the best Twitter ads possible!
Don’t forget to subscribe to my YouTube channel to get all the latest tutorials and if you have anything you need a tutorial on, why not leave me a comment and let me know! I’m here to help after all!
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