So you’ve decided you want to branch out and start to create YouTube videos that amaze and inspire your audience, no problem! Video marketing and content, in general, is huge these days, especially with those (basically me) with a very short attention span that don’t enjoy the good old wordy posts.
I also find that video can get a message across a lot more concisely for some subjects. You might find that you have an idea for content that would mean writing a 1,000+ word blog post or something that people might find easier to follow in visual form.
I find that this is the case when talking about how to do something, mainly because I know that it’s the way I learn best, by seeing someone do the thing I want to know what to do. That’s why you’ll find many of my tutorials in video form!
How do you give your audience what they want?
It’s all well and good having an amazing idea that will be super fun to make, but you then need to make sure it’s just super duper amazingly entertaining for it to resonate with your audience! People will probably not be searching for whatever your video is about and then your awesome content will just fall into the big black hole of YouTube.
For example: Say you had an amazing idea for a vlog following you around a pillow factory (I’ve just woken up, it’s the first thing that came to mind, don’t judge me). That’s great and even though you’re excited about your pillow factory adventure, how many YouTube users are actually searching for pillow factory tours? (I wonder if there’s actually a pillow factory video on there?)
Well, what do you know…
Before deciding to go ahead with your creative idea, do a little bit of research. Have a look at tools like Google Keyword Planner or TubeBuddy, to find out what people are actually searching for. It might be finding a keyword that people use often that directly relates to your content. In which case, you take that keyword and you use the crap out of it.
Sometimes, these tools can suggest a few more long-tail keywords. These are keywords such as ‘how to create a youtube video’ or ‘what happens inside a pillow factory’. Usually, these will take the form of a question, so they are always worth exploring more, as anyone typing this into Google or YouTube are looking for something specific and if you can offer that to them, fabulous!
Create YouTube videos that people need
So you’ve identified what videos people want, but what’s the difference between what they want and what they need?
Well, here’s an example for you:
Users may want to find a video on how to get a 10000 Instagram followers in 2 days, but if you’re an Instagram guru, you may notice that these people need to first know how to create amazing Instagram content that attracts those followers.
This is a bit of brand management, you’re not only giving them what they want, but you’re also educating them and offering them something of serious value.
Let me try and explain this a bit better. To create YouTube videos that people love, respect and keep coming back to, your video content needs to show that you know what you’re talking about. It needs to show that you care about your viewers and that you don’t just create content for views and glory!
You have a responsibility as a content creator or business, to offer content that helps people reach their goals, but in the best way possible. Viewers will be able to recognise this empathy and compassion in your content and that’s what helps people to connect with you or your brand and keep coming back for more.
Benefits of creating searched for content
Learning to create YouTube videos that people are actively searching for will do wonders for organic views (meaning people who have typed in a keyword into YouTube or Google and found your video in search results). These are the views that help video content to really take off and get the best spot in search results.
If YouTube and Google can see that people are finding your content and loving it, they’ll serve it up to more people! The more people see your video, the more people will see your brand etc. etc.
With just 20-30 mins of keyword and search term research before sitting down and physically creating a video, you’ll be able to give your video content even more value and purpose. So make sure you get that research in peeps and use those keywords to their full potench!