When you first launch your blog, getting people to pay attention to it seems impossible. That’s why guest blogging is SO important for brand new bloggers and I feel like established bloggers should be a little more accommodating when it comes to accepting guest blogs.
There are plenty of online publications that will happily give you a chance to write for them and link back to your blog, plus it’s great for building up that all important DA score, giving your little online space more value. But how do you find these opportunities? Do you have to go on every single website in your niche and hope for the best?
There are these handy little things that the pros like to call ‘search operators’ and I use them every time I want to get really specific with my Google searches. This includes when I’m on the hunt for new guest blogging opportunities.
Here’s how to get started.
How to use search operators in Google
Search operators are basically little formulas you type into the Google search box, rather than your standard search term. They look a bit like this:
intext:”women’s shoes for massive feet”
intitle:”giant women’s shoes”
You have the command at the start and then the subject in the quotation marks, this tells Google where to look and what to look for. Let me break this down a little bit more.
There are a few different search operators you can use, but the ones you’ll be using the most are the following:
site: (this tells Google to look at the entire website, after typing this in, you’ll want to tell Google what website it should be looking at)
intext: (this tells Google to look in all of the text on a website, this is one of the main ones you’ll be using to find guest posting opportunities)
intitle: (this looks in the title names of pages to see whether your keyword is included)
inurl: (this will look for keywords in the actual URL of a website)
Keep these in mind for the rest of this blog!
So once you’ve chosen where you want Google to look, it’s time to specify what it should be looking for. This is where the “TEXT” bit comes in.
Anything you put inside the “” quotation marks will be what Google looks for. For example, if you tell Google to look at site: and then say it needs to look for “facebook.com” this will bring up all of the pages Google has recorded for facebook.com.
When it comes to using the search operators that tell Google to look in page titles or text, you will put a keyword or key phrase within the “” quotation marks, instead of a URL.
So we are telling Google to look at page titles and bring us results that contain the words ‘guest posting’. See how all the results have ‘guest posting’ somewhere in the title?
Pre-made search operators to get you started
I don’t expect you to get to grips with this straight away, so here are a few you can copy and paste to get you started. You can even combine them to get even more detailed results from Google!
Pre-Made Search Operators for Guest Blogging
inurl:”KEYWORD HERE” intext:”guest post”
intitle:”guest post” “YOUR NICHE HERE E.G. TRAVEL, BEAUTY ETC.”
intext:”guest posting” intitle:”contact”
Guest blogging doesn’t go by the same name on every single website, so also try the following keywords in replacement of ‘guest post/ing’:
- write for us
- guest blog
I did a quick search using the second search operator from above, to help me find some travel blogs I could potentially write for and here’s what Google churned up for me:
And that’s just the top 3 results I was given!
What to do with this information once you have it
So you’ve found yourself a few websites that accept guest blogging, but now what?
Now you have to get in touch, either through an email address or a contact form. Make sure you’ve read a couple of their posts beforehand to see what their tone and subject matter is like. This will help you come up with a tailored article idea that is perfect for them!
Some may want you to send over an entire article for consideration, so make sure you’re ready to write without any guarantee of publication.
What I like to do is fill a Google sheet with URLs and email address that I’ve found and then spend some time going through them and emailing people. This also helps me to keep track of who I’ve already contacted and how many articles I’ve written.
Just remember, you need to be pitching these publications something that will benefit their audience, don’t just send them any old idea. The more unique the better!
I hope that was helpful and if you have any questions on search operators, leave me a comment below! And if you’re in need of some help growing your brand or business, why not take a look at some of my services on offer?