One of the biggest things I have noticed since I started chatting and getting to know other bloggers, is that a lot of us work in digital marketing in our ‘normal‘ lives. Not only is this super awesome, but it just shows that blogging, even as a hobby, can build a skill that you can actually get paid for.
I started my professional career as a blogger, creating my own content online was the reason I got my very first digital marketing internship, it was why I landed the full-time career I have right now!
My point is, digital marketing makes for the very best foundation for building an awesome blog. Why? Because the same principles you apply to professional online marketing applies to creating and running a blog.
I strongly encourage you to take a few online classes in online marketing, learn what you can about getting a website seen, user experience, SEO and all of that digital stuff. But to save you a little bit of time, I thought I’d help out and offer a few of these online marketing skills right here and now!
Give these a go and see if you could boost the visibility and traffic to your blog!
Using Social Media to its Full Potential
Social Media is one of those tools that people think they know how to use, but really have no idea and are just pushing publish on every tweet or Facebook status that pops into their heads.
Even though social media seems like an easy way to get your online content seen, it has increasingly become about quality over quantity. This means, you can’t be just pumping your Twitter feed with endless blog promos or product promos, you need a strategy.
How do you build a social media strategy I hear you say? Well, I’m not going to go into too much detail right now, but here’s how to start thinking about it.
- Think of your audience, what do they want from you?
- What does your audience do when they are on social media?
- Is your audience looking to be entertained by you, taught by you or are they invested in your personal life?
Every social media strategy needs to start with the audience in mind. It’s about engagement, building community, networking and having a voice in your industry. Don’t waste your voice just shouting about how amazing your new blog post is, talk to people, be interested in what other people have to say and start a conversation!
Building Your Email List
It might seem like a bit of an out dated way of grabbing that audience, plus the whole GDPR freaked a lot of people out, but email lists are still an amazing way of building a community.
The best way is to offer something for free, just make sure you make it super clear to the person signing up for the free thing, what you’ll be using their email address for. If you are offering something for free in order to build an email list that you will then send promo emails to, make it crystal clear when people sign up.
Your email list is your direct line to your audience. The fact that they have ticked a little box that says they want to receive emails from you, means that they have given their consent for you to chat to them directly. Don’t waste the opportunity, get to know your email list, ask them to reply to the emails, respond to questions or ask you stuff they want to know the answers to.
Writing and Featuring in Other People’s Content
This is a tactic I always recommend, especially to new bloggers.
Finding guest blogging opportunities not only introduces you to others in the blogging community, but it also helps to build backlinks to your blog, which help with your SEO!
You can also try and get involved in other people’s podcasts, YouTube videos, or any type of online content that could help increase your reach!
Don’t be afraid to get out there and ask to be featured on someone else’s blog. You may get some ‘arsey‘ responses from bloggers who are a bit up themselves (maybe a controversial opinion, but in my personal experience, a very likely circumstance) but you wouldn’t want to be associated with those types of people anyway, so you really have nothing to lose!
Even if you get a lot of ‘no thank you’s‘ you’ve still opened that line of communication and you can always ask them for tips or advice to help further strengthen that new relationship.
Getting Offline and Meeting People
Now this is a biggie, especially if you are a very introverted person or suffer with social anxiety.
Getting out of my comfort zone and actually attending blogger events, talks, panels and any other blog related events, has massively helped me grow my blog. I’ve made new friends, new working relationships and even started setting up collaborations to further boost my business.
There are so many blogger events out there where you can meet people in the blogging world and everyone is always lovely. Many bloggers go to these events on their own and if you do see people chatting away and greeting each other, they have probably met through blogger events!
Make sure to exchange social handles, blog URLs and maybe even your number, that way, you’ll be able to meet up at future events and you won’t feel so scared next time around.
The key to all of this is to step outside of your comfort zone and yes, that is easier said than done, but once you’ve done it once, you’ll find it easier to do it time and time again.
If you want any more tips for marketing your blog, or if you have any questions around blogging, drop me an email or chat to me on Instagram or Twitter, I’m never off them!