Being a profesh blogger is the ultimate dream, am I right? Sitting at home in your comfy pajamas, drinking delicious coffee out of your favourite mug and enjoying life at your own pace. So when you imagined this amazing life for yourself, did you ever imagine you’d have to learn all about how you can increase domain authority? Probably not.
It sounds pretty scary and complicated and technical and it kind of is, but it’s a key factor in brands/businesses choosing who to work with you and your blog. That’s why it’s so important to get stuck into this post and learn your little socks off because boosting your DA will boost the attractiveness of your website and get you a little bit closer to that dream!
What the hell is domain authority?
You may be wondering ‘What is domain authority’, and you’d be right to do so. Domain authority, or DA for short, is a little number that tells Google how good your website is. What it does is it takes a look at how useful your website is to users, how many people like to link to it and how long it’s been knocking about on the interwebs.
If you’ve got ambitions to work with awesome brands and get paid for writing blogs on your own website, then the domain authority of your site will be a key factor that will be looked at by potential clients.
Just chat with anyone throwing a call out on #PRRequest on Twitter and they’ll usually ask what DA your website is.
Why do people care what my domain authority is?
They care because it impacts their own website.
When one website links to another website, it’s like an endorsement or a recommendation, not just to the inquisitive users visiting the article, but also for Google!
Google doesn’t like to read links that are created by dodgy websites and the only way they can judge if they are dodgy, is through monitoring metrics like Domain Authority, Trust Flow, Citation Flow, and Traffic.
These all tell Google if the site is trustworthy if it has provided its users with good quality information and whether it’s been using bad techniques to ‘cheat the system’ e.g. to force its way into Google’s search results.
Google loves its users and it wants them to use its search to find exactly what they are looking for as quickly as possible. That’s why they pay close attention when it comes to great sites linking to other, equally amazing sites.
If your website has a poor DA, then the link you have pointing to the website of that brand that just paid you a couple hundred quid, will be pretty much worthless to their own website and search engine optimisation.
Links from good quality sites = higher up in Google search results.
Links from poor quality sites = going nowhere fast.
Start building quality backlinks to your site
Having a lot of high-quality links from high-ranking websites is a sure fire way to increase domain authority. Simply get those other amazing sites to link back to your website!
However, it’s all well and good saying ‘go forth and build amazing, super duper awesome backlinks to your website’, but what are backlinks and how do you actually get people to link to your site?
Backlinks are basically clickable links, placed on someone else’s website, that takes their users to your site. The organic and time-consuming way to build these is to create helpful or entertaining content that people actually want to share around. Whether that’s with their colleagues, friends or clients. Give them something to get their teeth into and get hooked on. Then, they’re a lot more likely to give your little piece of content a cheeky nod with a tasty link!
A quicker way of doing this is to get Googling. Find websites that have a high DA themselves (a high DA will be around 30+) and ask them if you can write an article for them, I do it all the time!
Tip: Shhhhhh! Want to know a secret code that could make your guest blogging hunt a lot easier? Copy and paste the following search operators into Google’s search bar, replacing ‘keyword’ with a keyword that relates to your website topic (e.g. if you’re a beauty blogger this would be ‘beauty’) and watch as ready and willing websites magically pop onto your screen!
‘KEYWORD’ inurl:’write for us’
Or try this out for size
‘KEYWORD’ intext:’guest post’
Check a website’s domain authority at MOZ!
Optimise your site for important keywords
This basically means, make sure you are putting keywords into the words you write for your website. You don’t want to be cramming them in, just make sure they are in there.
Before you write anything on your blog or website, you need to decide what keyword that particular article is going to target. So, do you want that article to show up in search results when someone types in ‘best hair products for frizzy hair’ for example? Well, you’ll have to make sure the words ‘best hair products for frizzy hair’ appear in your article so Google knows that your content can help with that search term!
Making it the title of your article will be ideal, not only because it tells the reader exactly what the article is about, but also because it tells Google what it’s about, so Google knows that when someone types that phrase into its search bar, it can serve them up your article!
Putting keywords into your copy and optimising your website can help to increase domain authority, by increasing your rankings within Google! The higher up in search engine results you are, the more traffic you will get and the more likely people will find and link back to your site!
Provide quality content
Google doesn’t just look for keywords and phrases within your writing, it also looks at whether people are finding the contents of your website useful. If they don’t, why would Google recommend it to its users?
If you create a super awesome piece of content that users love to read and spend loads of time looking at, then Google is going to see that and go, ‘wow, people sure do love that content, I think I’ll push it higher up in my search results so more people can benefit from it!’.
Get the gist?
Practice patience to increase domain authority
The Debbie downer of increasing domain authority? It also depends on the age of your domain name. If you’ve got a fresh-out the womb domain, you probably won’t have any domain authority to start with. You’ll have to build from the ground up, sorry about that.
You can increase domain authority a little faster by doing everything mentioned above, but ultimately it does take a frustratingly long time to get a decent DA rating.
If you’re now thinking, ‘well what’s the point of trying if brands aren’t going to want to work with me until I reach this stupid, 30+ DA number?!’, don’t be negative! There’s always a chance if you create an awesome blog that gets a decent bit of traffic every month and has a good social following, that PR companies will want to work with you purely based on your influence.
It’s not all about numbers and metrics! Build amazing content, filled with passion and enthusiasm, and they will come…. That’s the right quote, right?