De-Mystifying Content Strategy
Creating a content strategy for your business can be overwhelming, that’s why I’m here to help guide you down the right path!
Understanding your audience
One of the biggest downfalls when trying to create a content strategy, is not knowing who your content is targeting and why. We’ll work together to define your target audience, detailing their demographics and why they fit with your brand.
Content that fits your brand guidelines
Content needs to fit in with your overall branding, this means your tone should be consistent across all the content you create and your social media posts. Finding your voice can be the thing that sets you apart from your competitors, we’ll start to create a tone of voice that resonates with your audience and helps you to stay consistent with your brand.
Defining your goals for better results
Why would you sprint if you don’t know where the finish line is? Defining your goals before you start implementing your strategy not only helps you to create better content for your audience, but it also ensures your content is working better for your business. Knowing what your content needs to help you achieve is the most important part of any strategy, but figuring out your goals can be tough when you’re trying to grow and build your dream business! We can work together to figure out what your goals are and what steps you need to take to smash them!
Deciding on the right content for your business
With so many different types of content to choose from, you may be tempted to try them all. Even though it’s good to experiment, spreading yourself too thin can do more harm than good. We’ll take a look at the content you are currently creating and see where is best to spend your creative energy. We’ll see if your content is best served as a written post, a video, an image or even a podcast, to help you create the best content possible!