Twitter, the double-edged sword. On the one hand, it’s an amazing tool for connecting and engaging with your target audience, helping boost your reach and brand loyalty. On the other hand, it’s filled with trolls and social minefields that could do a lot more harm than good!
That’s why it is so important to be very aware and on the ball with what you put out onto the social interwebs! One poorly timed tweet and KABOOM!
Scared? Don’t be. Twitter is nowhere near as scary as I’ve just made it out to be, I apologise for this. All it takes is a bit of planning and regular monitoring to be in with a marketing winner!
What is Twitter what does it do?
Twitter, for those of you that have been living under a rock, or in some sort of delightful, tastefully decorated cave, is one of the leading social media platforms.
Its real-time status updates, use of hashtags and being able to ‘re-tweet’ have all won the platform an army of loyal users. It has also proven to be the perfect way to get closer to your clients and customers, thanks to the ability to respond to queries within seconds!
What is Twitter good for?
Twitter is perfect for real-time conversations, which means a lot of businesses will use it for customer services. People love to tweet about issues directly to the company because they know that they’ll get a quicker response than if they sent you an email.
You can even use Twitter ads to reach an even bigger audience, whaaat?! I’ll go through that a bit more in another post, but it’s worth knowing if you want to experiment with paid ads during your online marketing strategy!
You can also find your people by doing some hashtag research. Use a tool such as Hashtagify to see what hashtags you should be using, based on ones your target audience already use! So if you want to find hashtags that are similar to #bbloggers, just type that into Hashtagify and see what other hashtags it suggests for you.
How can Twitter benefit a business?
When it comes to benefits, Twitter marketing pretty much has the same benefits as normal marketing. More eyes on your product/service and more brand recognition.
In the online world, it will also help drive traffic to your website, which means you better make your landing pages the shiz, to be able to turn these Twitter visitors into converting users!
Twitter is also the ideal way to keep in close contact with your audience. A vast majority of the population are scrolling through social media news feeds as they go about their life, so make sure you are getting right up in their faces!
If you also want to cement a certain tone or brand identity for your business, you may use Twitter as a fun viral marketing strategy. Think Innocent Smoothies. If you’ve never checked out their Twitter feed, then get over there immediately! Innocent use their social media to promote their quirky and humorous tone, which thousands of people find hilarious and entertaining and subsequently share on their own Twitter feeds.
This form of marketing gets up close and personal with users and creates a friendship and a bond that can be crucial, especially for small businesses or solopreneurs. More people are likely to buy from you if they like you and you make them happy, simples.
Buy a smoothie. Live forever.
Two unrelated bits of advice.
— innocent drinks (@innocent) 5 December 2017
IT’S STILL SNOWING.
FALLING FROM THE SKY.
FROZEN ICY DROPS OF JOY.
— innocent drinks (@innocent) 30 November 2017
What can businesses do to get one up on Twitter?
Sit down and have a right old think about how you can be creative with this platform. Simply throwing together a text tweet that says ‘Buy now’ does not work. That may work for PPC ad copy, but for social, it’s all about being creative and being able to create a response and emotion in your audience.
Think about your tone and what other mediums you could use within your tweets. Could video work amazingly for your brand? Would it make sense? Can you start adding gifs or images to your posts? Could you create a weekly series or a weekly Twitter chat with your followers?
You also need to think of your goal. Conversions is not a goal for organic social media, sorry to break it to you. Social is the recommended tool for audience relations. Pull in a new crowd by experimenting with hashtags and you’ll see traffic to your website increase over time.
When should you not go on Twitter?
It’s important to stress that just because it’s there, it doesn’t mean you have to use it. People always feel like they have to be on every platform going in case they miss out on something. Twitter isn’t right for every brand or business, so think about what it is you want to get out of tweeting and whether your audience is actually hanging about on Twitter.
For accountants and other formal type people, Facebook may be a better option, as the audience tends to be older and more likely to do business type things. It’s ok to make generalisations and assumptions because most of the time they’re right!
More women use Pinterest than men and more millennials use Twitter than those 40+. These are things you need to look at and at first, you may need to dive into Twitter analytics and Google Analytics to see who exactly your audience is and how they like to get to your content.
Don’t forget to put your clocks back before bed tonight. Here’s how. pic.twitter.com/7rYLxvoQyJ
— innocent drinks (@innocent) 24 October 2015
What are some of the dangers of Twitter?
I quickly threw out a warning at the beginning of this post about social media and the minefields that lie within, by this I just mean, you have to be careful what you say.
Pay attention to things in the news and have a look at your scheduled tweets, could they be linked to a tragic or sensitive news story? Could someone take your meaning the wrong way?
Obviously, you can’t please everybody and in this day and age, peeps love to get offended! Just be self-aware and try and keep up with other things being said within your community and in society.
Another danger to point out is customer service issues. If you know for a fact that your customer service is lacking and people love to complain about your products, do not go on social media. Clear up your act and then get on there. Creating a Twitter account, in particular, leaves you wide open for people to say anything and everything about you or your brand, so make sure you have a clean reputation before diving in there.
Wow, Matt Lauer was just fired from NBC for “inappropriate sexual behavior in the workplace.” But when will the top executives at NBC & Comcast be fired for putting out so much Fake News. Check out Andy Lack’s past!
— Donald J. Trump (@realDonaldTrump) 29 November 2017
Using Twitter for Business
So that’s pretty much how and why to use Twitter for business! Connect with your audience, build brand identity, manage customer relations and bring in more interest and website traffic! All this marketing and all it takes is a little bit of time and creativity.
If you have read all this and think ‘Oh my god! I’m terrified I’ll do something wrong! I still have no idea what I’m doing!!‘ calm down, you’re being hysterical! I am here to take you by the hand, answer all of your questions or even give you a little strategy to start you off. If you’d like a little extra helping hand, check out my online services or contact me using my trusty contact form, I’m always happy to help!