Search Engine Optimisation, or SEO as it is widely known, it’s the act of making online content attractive to search engines. It’s basically the equivalent of a high school popularity contest. The content with the most attention gets more attention.
Businesses love a bit of SEO, but when it comes to blogging, it seems that some are so scared of the word SEO that they never try and grasp the concept. The thing is, it’s not that difficult!
What I’ve noticed is that a lot of online articles will have been written by the so called ‘professionals’ but here’s the thing, there is only so much you can actually learn about SEO and most of the info out there is all guess work!
How does SEO actually benefit your blog?
You might not feel the need to practice SEO for your blog, but if you’re looking to turn this hobby into a full-time career, it’s something you DEFINITELY need to be paying attention to.
SEO makes your blog easy to find by new audiences, boosts your blog traffic massively and makes you easier to find by brands and businesses looking to work with bloggers just like you!
By focusing on boosting the SEO of one of your blog posts a month, you could actually sky rocket the traffic to your blog, making your online space a lot more appealing to potential business opportunities.
So how difficult is it to get your head around SEO?
SEO for Bloggers – The easy way
Working with businesses on their SEO over the last few years, I’ve actually seen how much having a blog can boost your awareness. It is a lot easier to boost the SEO of a blog post than it is of a landing page, because offering helpful and informative information attracts a lot more traffic then a page blabbing on about how amazing its services are.
The more traffic you attract to a page, the more likely search engines will be to move it up to the top of search results.
What you need to do, is decide what keywords people will type in to see your awesome content!
Here’s an example using my own blog as a test dummy:
Keywords for Cat Crawford Marketing – these are the words I want to appear in search results for when someone types them into the search bar:
- Influencer marketing
- Become a full-time blogger
- Marketing blog
These 3 are my MAIN keywords, they are the keywords I want my whole blog to appear for. Now, doing this is a hard, because they are keywords that everyone wants to appear for, so it’s a bit like that huge battle in Game of Thrones, you know the one where Jon Snow is covered in mud and getting squashed in a giant pile of sweaty dirty soldiers?
Your website is Jon Snow and all those other soldiers, they are the other websites trying to get seen when someone types in those keywords.
That’s why we need to look at our blog posts as individuals rather than part of an army of content (I just rewatched the whole of GoT btw, can you tell?).
Seeing your blog posts as individuals
When you come up with an idea for a new blog post, think about what you might type into Google in order to find it. Whatever you come up with, note them down and move onto the next step, keyword research!
Once you know what your keywords are for that post and whether people actually type them into search engines (this is explained in full over in my keyword research post!) then it is time to start optimising your post, so that Google and other search engines know that your post is all about that keyword.
The main areas you need to include this keyword are the following:
- The title
- The URL of the blog post
- In the file names and alt names of any images used (this includes images in the actual post and images used as headers or featured images)
- In the meta description and meta title of your blog post
- In the actual copy of your blog post (usually no more than 3-4 times)
For WordPress users, you can use a plugin like Yoast SEO to see how well your post is optimised, this makes it super easy to check. Just put your chosen keyword in the focus keyword section of the Yoast plugin inside your blog post editor.
My advice, choose longer keywords when optimising your blog posts, they’ll appear higher up in search engines quicker because these keywords are usually not as competitive.
So instead of targeting:
Try targeting a longer version of this keyword like:
What is digital marketing?
How to use digital marketing?
How do you know if your SEO is working?
The easiest way to check how well your SEO is working, without having to fork out for expensive keyword tracking software, is to:
a) Use Google Analytics to see how much organic traffic you are getting. The more organic traffic you get, the better your SEO.
b) Use a tool like Google Search console to see what search terms your blog is being found for
c) Do a simple Google search of your keyword and see if you appear on any of the result pages!
If you don’t see anything when checking the above, it may be time to have another look at your blog and make sure you have your keyword in there enough. Other issues may be that you have somehow no-indexed that blog or your whole blog (this means that you’ve checked a box somewhere that says ‘don’t let search engines see my blog, shhhh it’s a secret’).
Becoming an SEO master!
Don’t forget, I don’t just offer super awesome and FREE blog posts like this that help you understand the tech side of blogging, I also offer exclusive and unique blogger consultancy!
That’s right my lovelies, I offer consultancy for those of you that want to take blogging to the next level and start to create a business from your online space!
Check out my 2 consultancy services right here…