So you started a blog and you love every second you work on it, now you want to know how to start working with brands as a blogger and start to make an income. The wonderful world of blogging is filled with people wanting the exact same thing, so how can you break away from the crowd?
It may feel like everyone in the blogging community is getting amazing opportunities thrown at them left right and centre. You’re sat there at your laptop churning out awesome content and getting diddly squat, so what are you NOT doing that these other bloggers are?
Most bloggers that work with brands have been in the game a while and built there following and influence from scratch. They’ve probably gone about things the long way, but there are ways to speed up the process and get working with brands earlier in your blogging career!
To help you build your blog FAST, here are 14 ways you can start to work with brands as a fresh-faced blogger!
Contact marketing managers and content marketing managers directly
Something that many people find crazy daunting, but something that can often wield the best results. There are hundreds if not thousands of marketing managers and content marketing managers out there (I’m one of them!) that are always on the lookout for new bloggers to use for their campaigns. Make sure you are on their radar by dropping them an intro email!
Many new bloggers will be scared to do this because they have no impressive stats to speak of, but stats aren’t everything all the time. Marketing managers may just be looking for a new influencer to invest into and add to their books. Even if they are looking for awesome stats, there’s nothing to say they won’t use you in the future once you’ve grown your blog a little more!
Get on LinkedIn and start networking with agencies and marketing professionals
As much as I hate Linkedin, it’s a great place to get in front of the people that make the decisions when it comes to marketing campaigns. There are so many marketing managers on there just posting away that it’s a great way to get in touch with them without having to email them directly.
You can also join communities and groups to help you network with other people in the marketing and PR sectors, helping you build those contacts further!
Start posting about your favourite brands & engage with them regularly
If you want to work directly with certain brands, then making sure you show them that you use and love their products is essential!
You need to get in front of their eyeballs and show them how much you love them, that you’re willing to shout about them and give them some extra publicity for their products. Tag them in your Instagram posts, reply to their tweets and regularly interact with them so their social media manager becomes familiar with your name!
When I first started painting, I thought I’d need an army of brushes to help me paint everything I wanted, I was wrong. Love these ones from @fredaldous and they are the only 3 I ever really use! ❤ #art #artist #watercolour #watercolor #watercolourpainting #watercolours #paintbrushes #paintbrush #brush #artsupplies #tools #artistsoninstagram
Email brands directly to intro yourself
If you’ve been posting about a brand for a while and you’ve built up a little bit of a relationship with them on social media, it’s worth dropping them an intro email. Just let them know what you blog about, what kinds of blogs you create and what ways you can work with them.
You can’t expect brands to simply come to you, they probably get tagged in a lot of posts and are constantly engaging with other bloggers on their social channels. Take the initiative to show them that you really want to work with them and make it clear what benefit it could have for them!
Start guest blogging on blogs that have worked with brands previously
Guest blogging is an invaluable tool, not just for your own blogs SEO, helping you boost that all-important DA score, but it can also massively open up your audience and reach.
Tap into a blog’s audience that has worked with your favourite brands in the past. You may find that those brands find you through your guest post!
Build your social audience, engage, inform and support
Make sure you are also focusing on your OWN audience!
As bloggers, our value lies in our reach and audience, so make sure you are building it one follower at a time. This is your main selling point, so engage on your social media regularly, post consistently and show the world that you are an active and dedicated blogger!
By showing your followers that you put their needs and wants first, you are creating a much more loyal and more valuable community around your online content.
Join blogging communities
There are blogging communities popping up in every city in the world and they are filled with opportunities. Not only do you make amazing friends in the blogging world, but opportunities are shared amongst you all, things you may not have access to on your own!
Take a look at communities in your niche on Facebook and join in any Twitter chats that may be happening to start to build those connections!
Attend every event possible
Attending events is scary, there’s no way around that. Once you’ve been to one though, you’re well on your way to becoming a regular attendee!
The more events you attend, the more people you meet, the stronger the connections become and if you can schmooze the organisers of the events, you’re more likely to be invited back to all future events!
Go to business networking events
It’s not just blogging events you should be attending though. If you truly want to make blogging a profitable business, you need to be making business connections as well!
Attend local business events that may have brands and agencies attending. This is the perfect opportunity to network with those marketing managers, PR executives and social media managers that will be contacting you about campaigns and opportunities!
Remember to take a few blogging business cards so that they have your details and always ask for their card, so you can make the first move once you’re back at home.
Approach PR agencies and managers
PR agencies are the people that will be contacting bloggers most often. Many brands, especially bigger brands, will use PR agencies and marketing agencies to run their campaigns, so they are a crucial part of the blogging industry.
Find PR agencies in your region, get their email addresses and intro yourself to them! Get on their radar and often they will add you to their database of bloggers to use for their PR campaigns!
Link to brands within your blog content, create backlinks for them
The biggest brands will probably have an SEO guy or agency monitoring all of the backlinks they get from other websites on the internet. If you link back to your favourite brand’s website and you can show you drive traffic back to their website, then you will instantly become a valuable asset to them!
Often, your website will be included in a report of all of the backlinks the brand’s website gets every month, giving you another way of getting your name in front of the right people!
Collaborate with bloggers that have a wider reach than you
This links into guest blogging, but applies to a much broader range of content. Collaborate across your social media channels e.g. appear in a popular bloggers Instagram post, be a guest host on their Twitter chat, be interviewed on their podcast, all of that good stuff!
This will help get your name and your face in front of a brand new audience that might decide they like the cut of your jib (horrible phrase, but it fit…) and start following YOUR content!
Answer HARO requests
There’s something called HARO (help a reporter out) and it is basically a regular email directory of reporters and bloggers that are looking for people to collaborate with them on content.
It’s usually websites, brands and agencies looking for comments, tips and advice on a particular subject, that they can quote within their own online articles. It’s a great way to start to build authority within your industry and niche and show that you know what you’re talking about!
Head over to HARO to sign-up to their regular emails and start replying to some of the requests that relate to your content!
Answer Twitter requests
If you’ve never taken a look at some of the biggest Twitter requests, now is a great time to start. Journalists, marketing managers, PR managers and other bloggers will use these Twitter requests to find bloggers to work with on campaigns, so make sure you keep up to date with:
These hashtags will bring up a huge amount of opportunities that you didn’t even know were out there!
I have a brand who is looking for a few bloggers to do a beauty/lifestyle related sponsored post. If this fits in with your blog, please don’t spam my DM’s, just leave details below! Good budget available ☺#bloggerswanted
— Beth (@BethXLouiseX) April 20, 2018
Working on a brand new mag and looking for freelance writers to commission lifestyle content to. These are paid assignments. DM for more details.. #journorequest
— Sarah Drumm (@sarah_drumm) April 16, 2018
— InspiredMedia (@inspiredmgt) April 13, 2018
The biggest and number 1 thing you need to remember if you want to make money blogging, is you have to put in the work!
Making blogging your full-time career is not going to be a walk in the park and committing to your blog full-time means you’ll be spending hours making amazing content, promoting yourself and engaging with your readers and industry leaders.
Too many people think that blogging is an easy life, it’s not and if you work hard, you’ll get the results and the blogging business you’ve always wanted!
Need help getting your focus on track and building a content strategy that’s going to help you build a business? Let’s chat!